How Tivic Health grew purchases +65% in 30 days from the same traffic

Tivic Health is a US-based health technology company that develops non-invasive bioelectronic devices to address chronic diseases and health conditions. Its flagship product, ClearUP Sinus Relief, is a handheld device that eases sinus pain through gentle electrical stimulation.

The company focuses on innovative solutions that help people manage pain and improve their quality of life without drugs or invasive procedures. Its site is managed by Media Contour, a boutique digital agency specializing in conversion-focused website optimization, UX design, and data-driven growth for health and wellness brands.

ClearUP is not just another health gadget, it is a high-ticket bioelectronic device, and many visitors weren't fully grasping its value. The site attracted a decent amount of traffic, but that traffic wasn't turning into buyers. A product that needs understanding and trust needed the right information delivered at the right moment.

• Low product awareness, visitors did not fully understand what ClearUP could do for them
• A leaky buying journey, people browsed but stalled before deciding to purchase
• Traffic that under-converted, decent visits but too few sales for a high-consideration product

Media Contour, the agency managing Tivic Health's site, needed a way to personalize the experience for each visitor and move them from just browsing to seriously considering a purchase. That is when they decided to bring in Pathmonk.

Media Contour implemented Pathmonk to take advantage of its AI-powered personalization, without redesigning the site or changing its structure. Pathmonk continuously analyzed how visitors interacted with the site, then served interactions matched to each visitor's intent and stage in the buying journey.

An awareness-stage microexperience raising visibility of ClearUP and what it does for visitors

For high-consideration shoppers, the experiences leaned on education and trust: brand videos to explain the device, and reviews and testimonials to build confidence before the purchase decision.

A video microexperience explaining how ClearUP works

Reviews and testimonials shown during the consideration stage

Media Contour chose Pathmonk over more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels for a few reasons: a risk-free one-month free pilot, effortless automation with no manual work, a 5-minute setup that integrates cleanly with existing systems, and fully cookieless technology that respects privacy regulations.

To measure impact precisely, Media Contour ran Pathmonk on a split segment of traffic: a 25% control group never saw the personalization, while 75% of visitors did. In just 30 days, conversion rate rose from 1.53% to 2.54%, a +65% increase, with no changes to traffic volume or ad spend. Across the split traffic, total sales grew from 23 to 113.

The lift showed up at every stage of the funnel, with the Pathmonk segment consistently outperforming the control across awareness, consideration, and decision.

Because the control group was never exposed to Pathmonk, the gain is attributable to the AI-driven experiences rather than seasonality, traffic changes, or site updates.

The A/B comparison inside Pathmonk: control versus Pathmonk-exposed traffic across the funnel

Starting from the 25/75 split, the team reviewed the first month's results, where Pathmonk drove higher engagement and conversions across awareness, consideration, and decision, and confirmed the +65% uplift in conversion rate. They continued in a controlled A/B environment to monitor performance over time and confidently attribute the gains to Pathmonk. That structured approach helped Tivic Health validate the results, build internal trust in the data, and make informed decisions about scaling personalization further.