How Joto Imaging Supplies grew sales +73% in two weeks

Joto Imaging Supplies is a leading North American distributor of digital printing equipment and materials, serving businesses in sublimation, heat-transfer, vinyl, DTF/DTG, and custom-printing industries.

Since 1989, they have built a reputation for reliable shipping, extensive product selection, and hands-on technical support, helping print shops and growing businesses access the tools they need to produce high-quality, on-demand printed products.

Black Friday was around the corner, and Joto was already pouring budget into paid campaigns. But their Head of Marketing, Juan Yepis, was concerned: the traffic was coming in, but the conversions weren't matching the investment. With no time to optimize landing pages, rethink the site, or tailor the experience for different visitor types, he needed a solution that wouldn't add even more work to an already packed season. At the same time, Joto was expanding into the U.S., a tougher market with established competitors and buyers who have endless options.

• Beginner companies just entering sublimation who needed guidance to choose
• Advanced repeat customers who expected a fast, frictionless path to purchase
• One shared experience could not serve both segments during the busiest season

Joto needed a way to turn Black Friday traffic into actual sales without redesigning the site, increasing ad spend, or manually building experiences for each audience segment. Something fast, lightweight, and smart enough to adapt to every visitor.

Yepis decided to implement Pathmonk, backed by a 20% money-back guarantee: if conversions didn't increase by at least 20%, he'd get the investment back. To tackle the mixed audience, Pathmonk built a product selector designed for both beginners and advanced users. Experienced buyers were shown best-selling, high-margin items to speed up their path to purchase, while beginners received simple, step-by-step guidance to help them choose without feeling lost.

Pathmonk microexperiences adapting in real time to each visitor's intent on the Joto site

Pathmonk's AI delivered different micro-experiences based on each visitor's intent: from pricing-focused messages, Joto's strongest purchase driver, to educational videos, customer testimonials, and trust-building cues. Every interaction adapted in real time, giving each visitor the exact level of support they needed to make a confident buying decision.

The product selector, guiding beginners and advanced buyers to the right products

Joto chose Pathmonk over more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels for a few reasons: a risk-free one-month free pilot, effortless automation with no manual work, a 5-minute setup that integrates cleanly with existing CRM systems, and fully cookieless technology that respects privacy regulations.

To ensure transparency and accurate ROI measurement, Joto ran Pathmonk on a split segment of traffic: the traffic was divided evenly, so 50% was never exposed to Pathmonk's personalization (the disabled control) and the other 50% was (the enabled group). That A/B setup made the lift fully attributable to Pathmonk rather than to seasonality or campaign changes.

Conversions among visitors exposed to Pathmonk rose from 18 to 31, a +73% uplift over the control group, achieved purely through on-site optimization with no additional ad spend or traffic changes. Pathmonk's microexperiences were especially powerful at the final steps of the journey, driving a +58.6% boost at the decision stage where hesitant buyers commit.

The A/B comparison inside Pathmonk: disabled control versus Pathmonk-enabled traffic across the funnel

The controlled 50/50 rollout did more than prove the Black Friday numbers. It helped the team build internal confidence in the results and make data-driven decisions about scaling personalization across the site, extending the product selector and intent-based microexperiences beyond the test group so more of Joto's traffic, in both the U.S. and Canada, is guided to the right products.