How Fusion ROI grew contact form submissions +100% with guided, personalized journeys

Fusion ROI, part of Fusion Performance Group in the United States, is a boutique firm specializing in event management and ROI analysis. It organizes corporate meetings and incentive trips, delivering tailored, high-quality experiences. The team prioritizes understanding each client's needs and aims to exceed expectations, and it is known for innovative ROI measurement techniques that make sure every event is not only successful but also gives clients real insight into their return on investment.

Fusion ROI was attracting visitors, but the path from that traffic to a real event-management inquiry was breaking down in several places at once.

• Traffic direction and misdirection. An influx of visitors to nonexistent pages exposed underlying issues in the digital marketing setup, wasting engagement opportunities and skewing the traffic data
• High bounce rates. Several pages were not engaging visitors, causing quick exits and a disconnect between what people expected and what the site offered
• Conversion tracking issues. Even with new tools in place, legitimate conversions were low relative to overall traffic, and spam submissions muddied the data, making the conversion metrics hard to trust

Together these problems pointed to the same need: a clearer, more guided experience that matched visitor expectations and moved genuine prospects through the funnel, with numbers the team could actually rely on.

Led by Event and Marketing Coordinator Mackenzie Buck, Fusion ROI chose Pathmonk to fix the funnel. With Pathmonk's AI-powered funnel optimization, the team layered a set of microexperiences over the existing site, without a redesign or extra ad spend.

Why Fusion ROI chose Pathmonk over more traditional CRO tools:

• Personalized, AI-driven experiences that adapt site content to each visitor's behavior and needs, raising engagement and the likelihood of taking action
• Automatic content creation, so tailored experiences run without extensive manual setup, saving the team time and effort
• Real-time data and insights, with robust analytics and A/B testing to monitor and adjust strategies as they go
• Easy integration and quick setup, letting Fusion ROI benefit without heavy technical work or downtime
• Cookieless technology, improving privacy and compliance while still personalizing every visit

Once Pathmonk was guiding the funnel, the number of contact forms submitted through the website doubled, a 100% increase in website conversions. Twice as many visitors took the action that matters most, and the team could finally read those results with confidence.

• +100% contact form submissions, so twice as many visitors took the desired action compared with before Pathmonk, from the same traffic and with no redesign
• Higher user engagement, as visitors interacted more with the tailored videos, reviews, and case studies presented to them
• Easier, more trustworthy reporting, with Pathmonk Intelligence tracking every microexperience and giving quick access to detailed reports and A/B results

Beyond the volume, the win was clarity: a funnel that guided real prospects to a confident inquiry, and data clean enough to act on.

• Personalization boosts engagement. Tailoring the experience to each stage of the journey lifts engagement and conversion, because every visitor sees content that resonates with their needs and is more likely to act
• Automate to optimize. Automatically generating relevant interactions saves time and keeps things consistent, freeing the marketing team to focus on strategy rather than hand-building content
• Always aim to simplify user actions. Streamlining key steps like form submissions reduces friction and captures more leads, so visitors can complete what they came to do with minimal clicks