How Data2Dream grew Bíborfesték's sales +33% in 30 days by guiding shoppers past choice overload

Bíborfesték is a Hungarian e-commerce company specializing in high-quality paints and related accessories for both home and industrial use. Its range spans interior and exterior paints, plasters, tools, wallpapers, and a wide set of accessories. Data2Dream, the marketing agency running Bíborfesték's e-commerce, wanted an efficient way to lift conversions without leaning on expensive traffic generation.

Bíborfesték ran into a set of challenges typical for large-scale online stores, all of which held back its ability to turn traffic into sales.

• Choice paralysis. With an extensive catalog of paints and related products, customers often struggled to find the right items, and the overwhelming range led to confusion and drop-offs in the purchasing journey
• Ineffective product presentation. The high-quality range was not showcased well, which limited customers' ability to explore the variety and reduced opportunities for upselling and cross-selling
• Stagnant conversion rates. The site attracted significant traffic, but the conversion rate stayed flat, so the business was not fully capitalizing on its audience

Data2Dream partnered with Pathmonk to address these challenges with our AI-powered personalization and conversion optimization, making two simple but highly effective changes.

Why Data2Dream chose Pathmonk over more traditional CRO tools:

• Personalization made easy. Pathmonk's AI automatically tailored content to each visitor's behavior, so customers saw what was most relevant to them without manual work
• No manual setup or content creation. Pathmonk handled everything automatically, saving Data2Dream and Bíborfesték hours of building campaigns and content by hand
• Full onboarding support. Hands-on help through setup and optimization meant Bíborfesték got the most out of the platform from day one
• Cookieless and privacy-friendly. Cookieless technology kept everything compliant with privacy regulations while still delivering accurate personalization

In just 30 days, promoting bestsellers and personalizing by intent lifted Bíborfesték's sales by 33%, all from the same traffic and without extra spend on ads. The gains came from making the store easier to navigate, not from discounting.

• +33% conversion uplift, with purchases increasing significantly within 30 days and boosting overall revenue
• +11% on the Add to Cart goal, which translated into 78 additional cart additions in just 30 days
• 11K+ impressions with a 17% engagement boost, as decision-stage microexperiences drove more visibility and deeper interaction with visitors

• Simpler choices mean bigger sales. When customers are overwhelmed by too many options, they hesitate to buy. Promoting bestsellers simplifies the decision and builds trust by showing what others love. Sometimes, less is more, even in e-commerce
• Personalization does not need a big team. With Pathmonk, Data2Dream achieved advanced personalization without the usual manual effort, proof that even small teams and agencies can deliver big results when automation is done right
• Conversions can grow without more traffic. Bíborfesték did not spend a fortune on ads to drive more visitors. It made the most of its existing traffic and still saw a 33% uplift. It is not about more visitors, it is about smarter engagement