How WestEnd Motorsports grew sales +286% in 14 days from the same traffic

WestEnd Motorsports is a leading e-commerce store specializing in aftermarket parts and accessories for motorcycles, with a focus on Harley-Davidson, Indian, and metric cruiser models. From exhaust systems and seats to windshields and LED lighting, its catalog spans thousands of SKUs for riders customizing their bikes for performance and style.

Its site is managed by Coalition Technologies, one of the top digital marketing agencies in the US, known for its rigorous approach to SEO, conversion rate optimization, and web development, with deep expertise in scaling e-commerce brands.

Selling motorcycle parts online comes with a unique set of challenges. WestEnd's catalog spans thousands of highly specific items, many of which only fit certain bike models or require compatibility checks. That created a cluttered and overwhelming shopping experience, especially for first-time or non-technical visitors.

• Thousands of SKUs to sort through, with model-specific fitment and compatibility checks
• Shoppers struggled to navigate the product categories or find the right part for their bike
• High bounce rates, and conversions falling short of expectations despite consistent traffic

Coalition Technologies recognized that the traditional setup of filters, menus, and product listings wasn't enough. They needed a smarter way to guide each user toward the right product faster, with less friction and more confidence. So they turned to Pathmonk.

Coalition Technologies deployed Pathmonk's AI-powered personalization on WestEnd's website. Instead of redesigning the site or changing the catalog structure, Pathmonk layered intelligent microexperiences directly on top of the existing pages, adapting to each visitor's behavior and journey stage with real-time guidance and incentives.

An awareness-stage microexperience introducing the product-matching flow to new visitors

This CRO approach reduced friction, eliminated decision fatigue, and created a seamless path from homepage to checkout, without UX changes or additional development work.

The qualification flow guiding riders to the right part at the decision stage

A coupon and discount incentive shown to high-intent shoppers

Coalition Technologies chose Pathmonk over more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels for a few reasons: a risk-free one-month free pilot, effortless automation with no manual work, a 5-minute setup that integrates cleanly with existing systems, and fully cookieless technology that respects privacy regulations.

To ensure transparency and precise ROI tracking, WestEnd followed the recommended setup: Pathmonk was shown to 50% of all website visitors for a clean A/B comparison against unexposed traffic. In just 14 days, conversion rate rose from 0.49% to 1.88%, a +286% increase, with conversions climbing from 71 to 277 and no changes to traffic or ad spend.

With traffic split evenly, the gain is fully attributable to Pathmonk's personalization. It consistently outperformed the control group at every stage of the funnel, validating its effectiveness in guiding users through a complex e-commerce journey.

The A/B comparison inside Pathmonk: disabled control (left) versus Pathmonk-enabled traffic (right) across the funnel

After reviewing the two weeks of data, the team decided to ramp Pathmonk exposure up to 95% of all traffic. The controlled rollout helped Coalition Technologies build internal confidence in the results and make data-driven decisions about scaling personalization across the site, extending the product-matching flow and decision-stage incentives to nearly all of WestEnd's riders.