How Prokeep grew qualified leads +92% by guiding visitors from first click to demo request

Prokeep is a US-based technology company that offers a messaging and customer engagement platform tailored for wholesale distributors, particularly in the construction industry. Founded in 2016, it centralizes channels such as text, email, fax, and web chat so distributors can manage every interaction in one place.

That approach helps distributors manage interactions more efficiently, improving customer service and increasing sales. To keep growing, Prokeep needed its own website to work just as hard, turning interested visitors into demo requests.

Prokeep was grappling with a clear problem: their website was not engaging visitors effectively or converting them into demo requests. The existing site gave people opportunities to book a demo, but it lacked the ability to provide concise, consistent insights to potential leads. That was crucial for increasing not just the volume of leads but the number of qualified leads, the visitors who were ready and more likely to engage with Prokeep's services.

• A website that under-engaged, drawing visitors but rarely moving them toward a demo request
• Thin, inconsistent guidance that left potential leads without the insights they needed to decide
• Quantity without quality, a need to grow both total leads and the share that were genuinely qualified

The overarching goal was to transform the website into a more dynamic, informative platform that supported potential customers from initial awareness through to making a decision, enriching every touchpoint rather than adding a superficial layer.

To address these challenges, Digital Marketing Manager Cameron Corniuk implemented Pathmonk's AI-driven personalization engine on the website. The strategy delivered tailored content and experiences at each stage of the buying journey, meeting visitors where they were and guiding them toward a confident demo request.

Prokeep chose Pathmonk over more traditional CRO tools such as Mutiny, Gong, or OptinMonster for a few reasons: AI-driven customization that personalizes content dynamically for each visitor, automatically created experiences that keep the site engaging without constant manual updates, a fully cookieless tracking system that respects privacy regulations, CRM integration for effective data management and lead nurturing, and real-time analytics for swift, data-driven decisions.

After the personalized touchpoints went live, Prokeep saw qualified leads climb sharply and gained a clear view of what was driving the change.

• +92% increase in website conversions, as the number of qualified leads acquired via the web grew by 92%
• Enhanced user engagement, with Pathmonk Intelligence showing the impact of micro-experiences at every buying stage and how many visitors viewed and clicked on them
• Reliable reporting and insights, as Pathmonk Intelligence reports became a critical tool, offering deep insight into the buying journey and the impact of each website element

By supporting visitors from first look to final decision, Prokeep turned a passive website into a dynamic platform that consistently produced qualified leads.

Quick wins with AI. Using AI to customize user experiences can significantly boost conversion rates, and Prokeep saw a 92% increase. It is about getting the right content to the right user at the right time. Analytics as a North Star: real-time analytics are not just numbers, they are actionable insights that pivot a marketing strategy from guesswork to precision, and when you can measure impact you can make smarter investments. Automation upscales efficiency: the ability to automate tailored experiences shows the power of setting up systems that save time while increasing engagement, a perfect blend for scaling up operations.